Course Corrections Are Required in Today’s Economic Environment
Recently, in the Arizona Republic, I read and article by Harvey Mackay. (www.harveymacay.com) He was referencing Jack Canfield, the author of The Success Principles regarding training sessions about falling off course and making the adjustments to get back on track. The article reminded me the number of course corrections it took to get to the moon. It was some really outrageous number. The point of the article and my recollection is that we all need to make adjustments to our business plans if we want to stay on course, particularly in difficult economic times.
With economic worries dominating the headlines should we be expecting more declines in our sales revenues as well as more businesses closing? I’m afraid to say, the answer is yes. We must continue to make course corrections. We need to watch controllable costs, reduce inventory, and if possible negotiate to lower fixed costs like telephone, internet services, and lease expense. Those of us who continue to make course corrections and improve our signage may very well weather the downturn in the economy. Visit my website for more signage talk and ideas. http://www.semesasignarama.com.
“An effective on-premise sign is the number one form of advertising for many retail establishments.” notes Lori Anderson, President, and CEO of the International Sign Association. (http://www.signs.org/ ) “And during tough economic times, when marketing dollars are scarce, your sign plays an even more critical role in promoting your products or services”.
As business owners, we can’t afford to just hang up a shingle we plan to stay competitive. Unlike other forms of advertising, your sign works for you 24 hours a day 365 days a year creating the first impression of your business, telling people who you are, where you are and what you offer. ( I say this a lot!!)
For those of you hesitant to spend more on a new or upgraded sign, data from the US Small Business Association shows that signage is the least expensive, yet most effective form of advertising available and is responsible for attracting as much as 50 percent of your customer base. Click the following link to the SBA to read it for yourself. http://www.sba.gov/smallbusinessplanner/start/pickalocation/signage/faqs.html
On-premise signage needs to be viewed as an investment that will pay dividends many times over. A well-designed, well-placed sign can be the difference between survival and locking your doors.
We encourage our customers to make the necessary course corrections to improve their odds of survival. I also recommend looking for the bright side in what seems to be a dim situation. We all need to stay positive and make the necessary adjustments to stay in front of your customers. In the meantime, we will continue to strongly beat the drum that says “A Business With No Sign; Is A Sign Of No Business”.
More to come,
Joe,
SE Mesa SIGN*A*RAMA
http://www.semesasignarama.com/
semesa@signarama.com
480-981-7722
About Me
- Joe at SE Mesa Signarama
- I was grown by a restaurant family on Cape Cod. I spent 20 years in various hospitality management positions primarily in the private club industry. I enjoy the challenge of turning around country clubs suffering any number of woes and was proficient at identifying operating inefficiencies, and implementing strategies to solve them. In 2005, I decided to change careers. I acquired a full service sign franchise. in Mesa, AZ. I now focus my energies on serving customers by delivering the best quality signage products in the East Valley. You will find our team of experienced professionals to be friendly, attentive, and competent. Our philosophy is to treat employees like family and customers as friends. Our Mission Statement is to provide you with top-notch visual communication through design, graphics, and creative signage that will get you noticed. My commitment to exceptional customer service and the highest quality materials continue to please clients throughout Mesa, Gilbert, and the Southeast Valley. While I miss the excitement and challenges of private club management, I do my best to bring hospitality, quality products, and a high level of service to my 1400 customers.
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