I'm Proud of My Product

Joe’s Sign_Blog

Many of you know I own a full service sign company in Mesa, Arizona, www.semesasignarama.com. Some of you know I continuously say “we don’t sell signs, we sell the results our signage products bring our customers”. Simply stated, we strongly believe signage provides the benefits of being noticed in the marketplace. Signage is the vehicle used to attract, inform, and educate customers to buy your products and services. I am proud of the product I sell.

I also say that there are many sign company choices out there. Just as there are many restaurants, golf courses, theaters, mechanics, accountants, insurance agents, and computer techs from which to choose. What I’m really saying here is that we all have choices regarding whose products and services to buy.

We buy specific products, not for the product in-and-of itself, but for the benefit(s) we get from the product. Sometimes we buy because the product makes us feel good. As business people, we buy for the benefit the product will give us. We’re out there trying to earn a living by making sales. We all know that budgets are stretched and customers are more reluctant than ever to spend any of their hard-earned cash, and as always, we’re all wanting more for less.
As typical business owners, one thing we should agree on, we’re all in business to stay in business. We all need to bring in more customers and satisfy them so that we can generate more sales. That’s why focusing on the benefits you provide your customer is as important as the sale.
It’s no surprise that we’re all operating on the same playing field. Gasoline and utilities prices are going nowhere but up. Our raw material prices are going up. You know the price of gasoline is $3.95 to $4.00 a gallon for all of us. We’re also dealing with semi-annual postal increases as well as shipping and delivery increases from UPS and FedEx. The hits never stop coming do they?
Again, we’re all in the same boat here, but none of us can save money by reducing our marketing and advertising budgets. Yet many businesses during these times cut expenses beginning with their marketing budget, point of purchase signs, posters, banners and other attention getting signage that could otherwise attract customers.

Of course, we all want and need to do more with less. Yet, in my heart of hearts we need to do more than ever to get noticed in this economy. Whatever your product or service there are many potential customers just waiting to find you and make a purchase.
One way to attract more business is through visual communication. Specifically, I’m referring to Digital Signage. Digital Signage has many names. We created a product called the Video Pop Digital Signage Network. Some call it In-Store TV, Digital Display Networks, or just plain Digital Signage.

With our Video Pop Digital Signage Network you have the potential to deliver content that will inform, promote, educate and entertain your prospects on the products and services you offer. One of the benefits of our Video Pop Digital Signage Network is being able to change your message frequently and seamlessly always being relevant. Another benefit is being in front of your customer at the point of service or while they wait for service.
Our Video Pop digital signage can replace the point of purchase displays used by some of the larger companies, and give small to medium size businesses the opportunity to utilize this new technology for a fraction of what print ad campaigns, radio and television would cost.
Call 480-981-7722 if you’re interested in more information about our Video Pop Digital Signage Network.

For those of us who do want to get a little more out of our gas mileage, it’s a good idea to track it. This link will provide a great little tool to use in keeping track of your gasoline expenses. http://www.trackyourgasmileage.com/
Another great website to checkout is http://lifehacker.com. There are a number of great blogs about dealing with everyday issues and challenges at home and at the office. It will also help you with all of the old gadgets you have around.

Stay tuned. More to come.

Joe


SE Mesa SIGN*A*RAMA
6671 E. Baseline Rd. #119
Mesa, AZ 85206
O 480-981-7722
F 480-981-7799
E semesa@signarama.com