The "R" Word

Bad news is all around us. What should we do? Bury our heads in the sand, pick up our marbles, and go home, or just plain give up? That’s the impression one would get from the media and the continued use of the “R” word. That’s not the word we’re spreading at my Mesa Signarama, http://www.semesasignarama.com/. No matter how hard, how difficult, or how long the process, the fact is smart businesses must embrace "now" as the moment to evaluate and rebuild.

We’re hearing a lot about the “R” word these days particularly given the recent bankruptcy of a major investment group and acquisition of another at a fire sale price.

Yes, I’ll admit business is not the best. Sales have slowed from the frenzied pace of two years ago. However, as a business owner yourself, I’m sure you’re not giving in to the “R” word any more than I am. We must all think outside of the proverbial box, and above all continue to market our businesses.

Notwithstanding the negitive conotations of the “R” word, let’s think of a few positive "R" words that might help us through these turbulent times.

Re-align Marketing: while we might be in shock over the current conditions, now could be the best time to nurture new customers by marketing your business with Point of Purchase material, banners, yard signs, LED signs, or our Video Pop Digital Signage solution. www.semesasignarama.com/video_pop.asp. Consider adding fabric POPS in your stores to increase impulse buys.

Re-position your image: When customers are frugal and sales are slow, you may want to use new solutions to overcome. Be creative with powerful images, bold colors, vehicle graphics and vehicle lettering. Think of Orange vinyl lettering in your windows, or other colors that will make your products and business get noticed. www.semesasignarama.com/window_lettering.asp

Re-brand your business: In slow growth periods, most companies want to forget old name brands. This is where you may need to discover the fine art of change. Change your business name if it wasn’t working during good times. You may want to consider a new website with SEO optimization if your current website is informational only. You may want to re-train your staff and change their look, of course keep it industry specific. Consider name tags, name plates, business cards, aprons, etc. Whatever floats your boat and within your industry's perimeters. We can help you with all of your promotional needs.

It is during these difficult times that we need to continue our marketing efforts. We need to work just a little harder than our competitors to gain share. We also need to work just a little smarter than our competitors.

We can help you focus on the positive "R" words. Please consider us as your signage resource.

Stay tuned. More to come.

Joe

SE Mesa SIGN*A*RAMA
6671 E. Baseline Rd. #119
Mesa, AZ 85206
O 480-981-7722
F 480-981-7799
E semesa@signarama.com
W http://www.semesasignarama.com/